When an NCAA player sees himself in one of the video games that he plays, he might think that it’s pretty cool. He might see his face and playing style right on there. The games have sparked quite a controversy this year, as several of the games have been sued over their use of player images. College players aren’t allowed to profit from their images, but the NCAA profits from the games’ use of the images. The players in the lawsuits say that it’s exploitative to use the images without obtaining permission or anything. This will be decided, but let’s keep in mind that some retired NFL players have sued on exactly the same basis and won a jury award.